hang in there jack

Jack in the Box, marketing deptt. started off their "Hang in There Jack" campaign with a unique commercial at the 3rd qtr of Super Bowl 2009
In the advertisement, "Jack" is walking next to a random person, trying to sell Jack in the Box food, and steps into a crosswalk on "Hope Street" in what could very well be Downtown Los Angeles. Because Jack is the only person who crosses the street, we're supposed to believe that he is so happy talking about fast food that he crosses against the signal without checking to see if traffic is coming. Sure enough, what appears to be a Metro bus, just marked as an Express in the advertisement, slams into the cartoonish commercial personality sending his hat flying and his body sprawling. The ad ends with a plea to find out how Jack is doing at the "Hang in There Jack" website.jack in the box, hangintherejack, jack in the box commercial, hang in there jack in the box, jack in the box superbowl