Advertising: The Composer Behind The Bread

Hovis is a UK brand of flour and bread, now owned by Premier Foods.
The name was coined by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis – "the strength of man".
Hovis makes different types of bread but it is best known for its brown bread.
The Hovis advertisements on television show scenes from the past to give the idea that the bread is still made in a simple, old-fashioned way.

Some Hovis advertisements:

* The Music

Hovis advertisements feature romantic music composed by Antonín Dvořák (born on September 8 1841; died on May 1 1904). Dvořák was a Czech composer. The last of his symphonies is known as the New World Symphony because he wrote it in the United States (the “New World”). This symphony was used by the Hovis company to advertise their bread. In fact Hovis has been using the same piece of Dvorak music in television advertisements since the 1970s. This piece is the second movement form Dvorak's Symphony No. 9, Opus 95, "From the New World", that has become popularised as the song "Goin' Home". Hovis used this theme to create nostalgia in their advertisements, by showing the past and using the slogan "Hovis as good for you today as it's always been". These advertisements have consequently won awards with the theme tune becoming "a prominent feature of the Seventies and Eighties."