The Singer Behind The Worst Advertising Slogan

i'm lovin' it is an international branding campaign by McDonald's Corporation. It was created by Heye & Partner, a McDonald's agency based in Germany. It was the company's first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched in the UK on September 25, 2003 and in the USA on September 29, 2003 with the music of Tom Batoy and Franco Tortora and vocals by Justin Timberlake, in which the slogan appears.
In 2007, after a public casting call which received 15,000 submissions, McDonald's selected 24 people to appear as part of the campaign. Images of those chosen, who had submitted a story and digital photograph which "captured ... themes of inspiration, passion and fun," appeared on McDonald's paper bags and cups worldwide. In Spanish the slogan i'm lovin it is translated as me encanta.



Another bad advertising is “The choice of a new generation” used by Pepsi in 1984. So what happens when they grow up? Pepsi tastes nice, but that was certainly a bad idea.