Bisto is a type of gravy ( = an English sauce made often from the juices that run naturally from meat or vegetables during cooking) in powder form, known especially for its advertising phrase "Aah! Bisto!" and the children used in its advertisements called the Bisto Kids. In 1919 the Bisto Kids, created by cartoonist Wilf Owen, appeared in newspapers and soon became popular. Although the Bisto Kids have not been included in Bisto advertising for many years, many people still recognise them; the Bisto Kids, a boy and girl in ragged clothes, would catch the odour of Bisto on the breeze and exhale longingly, "Aah, Bisto!" This clever gambit was intended to capture the all-important "Oliver Twist" (or "urchin") segment of the working-class market. The Bisto Kids were also part of more elaborate advertising campaigns in later years.
In 1984 the Benetton group hired photographer Oliverio Toscanini as their creative managing director and gave him carte blanche with their campaigns. Toscanini designed a photo shoot that included models of many different racial backgrounds and called it "All the Colors of the World". When a visiting United Nations official stopped by and exclaimed "This is fantastic! It's the United Colors in here!" the United Colors of Benetton slogan was born.
Bisto is a type of gravy ( = an English sauce made often from the juices that run naturally from meat or vegetables during cooking) in powder form, known especially for its advertising phrase "Aah! Bisto!" and the children used in its advertisements called the Bisto Kids. In 1919 the Bisto Kids, created by cartoonist Wilf Owen, appeared in newspapers and soon became popular. Although the Bisto Kids have not been included in Bisto advertising for many years, many people still recognise them; the Bisto Kids, a boy and girl in ragged clothes, would catch the odour of Bisto on the breeze and exhale longingly, "Aah, Bisto!" This clever gambit was intended to capture the all-important "Oliver Twist" (or "urchin") segment of the working-class market. The Bisto Kids were also part of more elaborate advertising campaigns in later years.
In 1984 the Benetton group hired photographer Oliverio Toscanini as their creative managing director and gave him carte blanche with their campaigns. Toscanini designed a photo shoot that included models of many different racial backgrounds and called it "All the Colors of the World". When a visiting United Nations official stopped by and exclaimed "This is fantastic! It's the United Colors in here!" the United Colors of Benetton slogan was born. 
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