The Wine & The Event: Beaujolais Nouveau

Beaujolais is a medium-dry, fruity burgundy wine produced in the French region of Beaujolais wines are made exclusively from Gamay grapes. which have have a thin skin and are low in tannin.
Beaujolais nouveau is a type of Beaujolais wine that is drunk almost as soon as it has been made. It is fermented for just a few weeks then officially released for sale on the third Thursday of November. This "Beaujolais Day" is accompanied by publicity events and heavy advertising. The traditional slogan, even in English-speaking countries, was “Le Beaujolais nouveau est arrivé!” (literally, "The new Beaujolais has arrived!"), but in 2005 this was changed to "It's Beaujolais Nouveau Time!". In the United States, it is promoted as a drink for Thanksgiving, which falls a week after the wine is released.
In the UK there is a competition to see who can bring the first bottles from France to England.