Jonah Lehreris the Author of "How We Decide." analyses the process of decision & what influences our decision. Lehrer edits the "Mind Matters"the blog for Scientific American edited by Lehrer and "The Frontal Cortex" is his own blog
The latest findings in neuroscience actually might help us make better decisions. It turns out our decisions are strongly influenced by our fear of losing. And author Jonah Lehrer says that's our big flaw.how we decide
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