a desire for success
a desire to attend the meeting
Appetite is used for things of the body, especially food
The baby has a good / healthy appetite (= he likes eating)
A craving is a strong desire, especially for things which are thought to be bad
a craving for cigarettes
Lust is a very strong and usually derogatory word
the lust for power
* Cravings during Pregnancy
The thoughts of pregnancy and cravings tend to go hand in hand. In the UK pregnant women are believed to have a craving for pickles and icecream. In Argentina pregnant mothers generally crave strawberries. Most pregnant mothers in different parts of the world experience a craving for "something sweet". The stereotype of a dear husband is that of a man rushing out to the shops to satisfy his pregnant wife's middle-of-the-night urges.
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